Pete - the Product guy

Build something that matters.

Join 1000+ founders, solopreneurs, and product people who get my weekly stories, lessons, and battle-tested frameworks for building products that actually ship..

I’m Pete, a product leader turned solopreneur.

After 14 years of working with startups, SaaS companies, and scale-ups, I learned the hard way that building products isn’t just about strategy decks and roadmaps. It’s about clarity.

In my emails, I share:

  • Product stories (from Notion to Canva to scrappy founders you’ve never heard of)
  • Personal lessons (juggling family, BBQ smoke, and product launches)
  • Practical tools (frameworks, cheats, and templates that cut through the noise)

My goal? To help you validate ideas, sharpen your strategy, and ship work that matters — while staying human in the process.

sign up today and learn how to...

  • Validate your next idea without wasting months
  • Turn messy notes into a clear strategy
  • Build a roadmap that actually gets followed
  • Avoid burnout while growing something meaningful

Pete has this rare mix of sharp product thinking and down-to-earth storytelling. His emails don’t feel like newsletters — they feel like conversations with a mate who’s been there before you.

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10 Mistakes That Are Killing Your Product

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